The most overused words in the political tool box are those that include “character” and “experience.” Eyes glazed-over, I yet again put another political mailer where it normally belongs……in the trash. The next two weeks will be a super-sized bombardment of these words, as if we were not already drowning in a sea of rhetoric and worse.
Friends on social media battle it out to the death on whose character is the most reprehensible, Clinton or Trump and whose experience is the most laudable, claiming at the same time both huge and marginal results for each. I fear they are laying the groundwork for that which will be hard to recover friendships going forward. I hope they will not let the two worst candidates in the history of our country ruin both personal and political relationships. I challenge everyone to channel this energy into the checkbox on the ballot — and then leave it there.
For years in my office, a chosen few direct mail pieces make their way to “the magic file box.” Mailers that are well done, truthful and real. I save those to show “would be candidates” and voters what an actual qualified person with experience, character and a relevant resume look like. Many of the keepers are from one representative in particular: Congressman Rob Wittman.